The Hollywood Writers and Actors Guild's double strike, which began in May and July, ended in November. The disputes ended after 148 and 118 days, respectively. While both strikes left scars, there were accomplishments. Writers and actors's union received more compensation for movies and shows on streaming services, and rules and compensation principles for the use of AI were established;

In the US, studios(AMPTP) had to get permission from actors to use AI to generate images of them. Furthermore, some form of compensation is required. This principle also applies to actors who have already died.

However, audiences' consumption patterns also changed during the strike. While new releases were not updated, consumption and production of non-English content increased in countries like South Korea. However, the benefits varied from country to country. Of course, Canada, with its English-language content, was the biggest beneficiary of the strike. However, there are many other facts to recognize, such as shifts in consumption genres. Let's analyze Hollywood during the strike using Parrot Analytics' latest report;


지난 5월과 7월에 시작됐던 할리우드 작가와 배우조합의 더블파업은 11월에 종료됐다. 148일과 118일 만에 분쟁들이 끝난 것이다. 두 파업 모두 생채기를 남겼지만 성과들은 있었다. 작가와 배우들은 스트리밍 서비스에 방송되는 영화와 드라마에 대해 더 많은 보상을 받게 됐다. 또 AI의 사용과 관련한 규칙과 보상 원칙도 마련됐다.

미국 스튜디오들은 AI를 이용해 배우들의 이미지를 생성할 경우 배우들의 허락을 받아야 했다. 더 나아가 일정 부준이 보상이 불가피다. 이 원칙은 이미 사망한 배우들에게도 적용된다.