HBO와 쇼타임, CBS와 CNN이 한 몸이 되는 상상…The Most FAST탄생 예고, 한국은?(Imagine HBO, Showtime, CBS, and CNN as one...The Most FAST is here)

Competition in the global streaming market is heating up, with another major media group joining forces. Warner Bros Discovery, which owns HBO and CNN, and Paramount Global, which owns CBS and Paramount Studios, are reportedly in talks to merge.

A combined company would have a market capitalization of $40 billion and could rival Netflix and Disney. The combination of Paramount and Warner would also create an absolute powerhouse in free ad-supported streaming TV (FAST), which is becoming a major trend in the TV market.

The merger between the two companies has been widely analyzed for its synergies. If WBD and Paramount Global became one company, the level of content available for streaming distribution would increase significantly.  Large libraries are very positive about streaming going global. In particular, Paramount's children's content (Nickelodeon, etc.) could be a boon for WBD. However, the fact that the two companies would have a combined market share of nearly 30% of the film studio market is expected to give regulators pause.

글로벌 스트리밍 시장 경쟁이 치열해지는 가운데 이번엔 메이저 미디어 그룹들의 합종 연횡이 시작됐다. HBO, CNN을 보유한 워너브러더스디스커버리(Warner Bros Discovery)와 CBS와 파라마운트 스튜디오를 가진 파라마운트 글로벌(Paramount Global)이 합병을 논의 중인 것으로 알려졌다.