“TV is getting more comfortable again”  In late September, Xumo, a streaming business joint venture of the No1, 2 Cable companies, launched a stream set-top box "Xumo Stream Box" for cable TV and Internet customers of both companies. The Xumo Stream Box was created by a joint venture between Comcast and Charter. In short, this device is an all-in-one  Video service. Xumo Stream set-top box is a device equipped with a streaming service and cable subscription function such as FAST, Streaming on cable TV.  The key point is that cable TV customers can enjoy streaming without leaving paid broadcasting.

Cable companies have decided to embrace streaming for survival. In the U.S, Broadcast and cable usages hit all-time lows. cable companies have no choice but to invest more in the streaming wars. Charter said  Cable TV’s rationale for Xumo was threefold — participate in streaming growth; make new revenue from advertising via Xumo; and convince its internet-only customers to use Cable TV.

It is not known if cable TV gambling will succeed. However, it is the zeitgeist that matters. Customers don't move without a service called streaming. And advertising sales are very important to legacy media. If there are more customers who watch advertisements, there is no reason to refuse the new service.  They should keep in mind that the beginning of cable TV was "providing easier TV." The cable TV company in Korea is suffering from lower profits than falling market share. In order to escape this vicious cycle, we have no choice but to embrace advertising-based streaming. Markets that are out of their homes anyway are all new to them.