Free Ad Supported Streaming TV(FAST) is the keyword that took the global media industry by storm in 2023. It has become as prevalent as AI in the TV, Media and Entertainment content industry.

FAST is literally a channel where you can watch content for free instead of watching ads. It's available on PCs, smartphones, and smart TVs. It has grown to the point where it is now replacing live TV. When we talk about the proliferation of certain services, we often cite statistics.

Four out of 10 U.S. households have FAST (including AVOD). Assuming there are 250 million U.S. households, that's nearly 100 million households that have experienced FAST. While FAST is taking over the global media market, Korea is still quiet. However, we think we are at a critical mass, and the market is being driven by major TV networks.

With the merger of local streaming Tving and Wavve, The demand of local FAST will only get bigger. An increase in the content library means that the share and attention of individual content will decrease. FAST is a great medium for additional revenue and content promotion, and the quality of celebrity YouTube is now high enough to warrant a FAST presence.

2028년 FAST전망(한국 8억 7,600만 달러)