the 2020 U.S election. The U.S. political ad market has continued to grow, becoming the 10th largest market in the world. Only U.S. political advertising is expected to surpass the entire Australian ad market. The biggest beneficiaries of US election ad growth are digital ads.

Free ad-supported streaming TV (FAST) and connected TV are attracting new campaign dollars. FAST channels, where you watch TV for free instead of paying for ads, are following in the footsteps of the media and shaking up election ads.

The shift in U.S. political advertising is also shifting the media landscape. Local media, which have traditionally derived much of their revenue from political advertising, are among the hardest hit by the shift. U.S. advertisers are more interested in digital or FAST than local TV station. For some time now, local media have been somewhat immune to the changing media landscape due to election ads, but they are now starting to reflect the media shift.

One of the reasons why FAST is seeing an increase in election ad sales is because more people are watching news on FAST. FAST is becoming the primary medium for news consumption. The number of local news channels distributed on FAST is also increasing significantly.

FAST NEWS Channel