A global fan festival that has evolved into a live broadcast

Netflix held its global fan event, “Tudum 2025: The Live Event,” on May 31 (local time) at the Kia Forum in Los Angeles, USA, to unite fans around the world.

‘Tudum 2025: The Live Event’ was Netflix's first global fan event broadcast live on its platform, showcasing the company's commitment to shifting its strategy from content-centric to fan community-centric.

Thousands of fans gathered at the venue, while viewers around the world watched simultaneously on the Netflix platform. The event was hosted by Sofia Carson and featured fan-centric programs such as an immersive N-shaped red carpet, title-specific photo zones, and real-time stage greetings. Performances by Lady Gaga and Indian rapper Hanumancaine, as well as appearances by cast members from popular series like “Squid Game,” “Stranger Things,” “Wednesday,” and “One Piece,” also drew significant attention.

Netflix Tudum 2025: The Live Event at the Kia Forum in Los Angeles.
(Photo by ADAM ROSE for Netflix)