As streaming services are becoming the mainstream of the media content industry, the "creator economy" created by celebrities and their fans is also entering the market. Celebrities are launching their own paid streaming services and taking on the challenge of turning fans into subscribers. It's a predictable business in South Korea, where a growing number of celebrities have their own YouTube channels, including Shin Dong-yup, Yoo Jae-seok, and Tak Jae-hoon.

Former Fox News anchor and conservative commentator Tucker Carlson launched his own paid streaming service on December 11, 2023. While it's not uncommon for celebrities and athletes to release paid content, this is the first time that someone has launched a paid streaming service named after them.

The arrival of celebrities in the streaming market also marks the beginning of the 3rd generation. If phase one was about distributing content from legacy media, phase two was about streaming originals, and now phase three is about celebrities joining the streaming game, driven by fandom. With fans becoming core subscribers, this also means that streaming services can meaningfully serve as political outreach platforms.

전 폭스 뉴스 앵커 터커 칼슨(Tucker Carlson)