The history of the American entertainment industry is being rewritten. Singer Taylor Swift's 52-date, 20-city U.S. tour is a full-fledged economy. In each city she visits, hotel rooms are booked solid, and restaurants and grocery stores are packed with fans.


Indianapolis, Indiana's capital city, is already buzzing with activity for Swift's upcoming concert tour, scheduled for November 1-3, 2024. Axios estimates that the 2024 tour alone will draw 165,000 people. That's up from 55,000 in 2018. In particular, Swift fans in surrounding cities like Chicago and Tennessee are expected to flock. According to a Variety survey, five in 10 (45%) U.S. live concertgoers are not afraid to travel two to four hours to see a concert.

Taylor Swift's economy has been coined "Swiftonomics," with her fans traveling to states where tickets are available and creating long lines. Indiana, in particular, could draw a large crowd for tickets due to its proximity to nearby Midwestern cities. In 2023, Cincinnati said her visit generated $48 million in city tourism revenue.


AMC, the number one theater chain in the U.S., is another major beneficiary of Taylor Swiftomics. Taylor Swift: The Eras Tour, a movie about the singer's live performances, is doing very well. In particular, AMC, which was on the verge of bankruptcy, has seen a new lease on life with this movie. Taylor Swift's tour movie 'TAYLOR SWIFT: THE ERAS TOUR' opened to $92.8 million in its opening week at the North American box office on October 13. Most notably, she cut out the middleman and partnered directly with AMC Theatres, the world’s largest cinema chain, rather than a major studio to unspool “The Eras Tour” on the big screen.