In recent years, short-form social media service TikTok has become a major media distribution platform in the United States. Nearly 3 in 10 adults aged 18-29 (32%, Pew Research Center) regularly use TikTok to get news

Following the news, we've recently seen a proliferation of studios releasing dramas and movies on TikTok. Some studios are even releasing TikTok originals, and the influence of creators reviewing content on TikTok is growing.  So can a minute-long TikTok be the new Hollywood? The answer is yes, but it's not easy. However, if you're a legacy studio and you don't understand TikTok's grammar, you're not going to make it.

"TikTok's grammar is Gen Z's way of talking"

최근 미국에서는 숏 폼 소셜 미디어 서비스 틱톡(TikTok)이 주요 미디어 유통 플랫폼으로 자리 잡고 있다. 18~29세 성인 10명 중  3명(32%, 퓨리서치 조사)은 틱톡을 통해 정기적으로 뉴스를 보고 있다.