Generative AI, which creates images, videos, and text on command, is shaking up the creative ecosystem. This is because generative AI is evolving day by day through mass language learning (LLM) and machine learning, threatening human jobs and increasing the threat of copyright infringement in the process of learning.

The New York Times, the world's No. 1 subscription news media, sued OpenAI, Microsoft and other AI tool developers in late December 2023 for copyright infringement, accusing them of using article content for AI training without their permission;

This is the first time a major U.S. news organization has sued an AI platform company for unauthorized use of copyrighted material. However, copyright infringement due to AI learning is likely to occur in all media organizations, and similar legal disputes are likely to occur. But the New York Times' lawsuit goes beyond copyright infringement and can be seen as a check on "AI journalism. The New York Times, the world's No. 1 news subscription media, may not be safe if the era of checking everything with AI instead of journalists becomes widespread.

For journalism to be sustainable, the potential benefits of AI models based on news content must be balanced with safeguards for the providers of that content, such as monetary compensation for the use of AI or broader regulation of AI-generated news stories.