NAB2024 was a showcase of cutting-edge 'sports technology'. Global companies came out with their own cutting-edge sports analytics and broadcasting technologies.

Along with news, the sports genre is one of the most important monetization vehicles in the global broadcast media industry.

In recent years, technologies such as AI and cloud computing have been applied to sports entertainment content to enhance the fan experience, streamline production, and digitally transform the industry. Technology is rewriting the sports entertainment industry.

At NAB2024, the trend of combining sports and AI technology was evident in company exhibit booths, sessions, and educational courses.

Pixelscope(Ellie Choi), yjchoi@pxscope.com, 1-949 689 7736