On February 9, 2025(local time), Super Bowl LIX will be played between the Kansas City Chiefs and the Philadelphia Eagles at the Caesars Superdome in New Orleans, Louisiana, USA.


FOX will broadcast the Super Bowl, which will also be available in 4K on Tubi, FOX's free, ad-supported streaming service. While the 4K broadcast is available in areas where the latest digital broadcast standard (ATSC 3.0) is used, even FOX will only be able to provide the existing HD picture quality in some small areas, so Tubi must be selected for 4K high-definition viewing.

2025 Super Bowl to be broadcast (streamed) on FOX and via tubi
(Source = FOX NEWS)


The Super Bowl, the final game of the National Football League (NFL), which is considered the biggest sports event in the United States, is watched live by hundreds of millions of viewers in the United States and around the world. As a result, companies use this time to run advertisements to increase brand awareness and make a lasting impression on consumers. The cost of advertising during the Super Bowl is known to be so expensive that it can reach $8 million (about 11.6 billion won) for 30 seconds.


In particular, Super Bowl commercials are becoming a cultural phenomenon that goes beyond simple product promotion by utilizing high-quality production, creative direction, emotional storytelling and humor. In addition, it is also called the battleground of advertising because it creates new advertising trends every year through the combination of active participation by technology companies, continuous investment by traditional brands, and strategies such as guerrilla marketing.